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Your corporate social responsibility, corporate social response and corporate crisis management

Corporate social responsibility is the responsibility of owners, employees, customers, suppliers, communities and other stakeholders, and corporate citizen of society, enterprises should assume an active role in social development, on any business, corporate social responsibility into a specific combination of economic, legal, ethical and other obligations with respect to, any business must be to make the right decisions on the communities in which the roles and responsibilities.

Enterprises, especially SMEs, is an integral part of local communities, rooted in the network of stakeholders, the inevitable occurred and social organizations within the community and the public of all contacts, these networks are based on implicit, informal relationship. Business success from the stakeholders with their access to social capital, such as community government, financial institutions, suppliers and residents, businesses and community cooperation, the community to provide enterprises with a lot of social resources, companies are can provide more benefits to the community or its stakeholder network. Corporate and community relations, according to their binding tightness can be divided into cooperative and non-cooperative type.

Many companies to explore how to achieve the best social objectives under the premise of limited resources, and socially responsible behavior by one responsible for an effective mechanism to manage the business and sustainability. Charitable donations to fulfill corporate social responsibility is the most common approach, but this move often and the companys core business, corporate charitable contributions to provide long-term programs to solve social problems, nor with innovative ways to solve social problems. Some companies to seek to get rid of charitable contributions model, and actively participate in local community activities, the business support community development is no longer a unilateral "pay", such as British Petroleum, Coca-Cola, Starbucks and other companies, they reduce the purely charitable contributions to the proportion of focus on investment in the local community to support the sustainable development of local communities. Europe and the United States and other Western countries also actively exploring the role of business in community development, such as the UK social enterprise research, especially research community enterprise and community investment, study their access to social capital through the network of stakeholders to meet stakeholders by social expectations. Italy, the CSR of the Ministry of Social Welfare SC (corporate social responsibility, social commitment) research project, to provide a commitment to fulfill their social responsibilities through commercial activities, commercial activities to enhance corporate social responsibility culture, and how corporate social responsibility foster a mechanism of enterprises active role in society.

Mutually beneficial and sustainable development of enterprises and community-based businesses and the community a variety of stakeholders to strengthen cooperation and not a simple response to the problem. Enterprises in the cooperative interaction with the community, faced with how to select, implement corporate social responsibility governance model meet the needs of the community problem, such as how to meet the unmet needs of the community through the development of new products, new services and new institutions to , while ensuring efficient use of resources, how to adapt to the needs of the community and community investment, this is a challenge for enterprises.

Sethi business activities into a social obligation, social responsibility and social response to three levels, requiring enterprises to play a more proactive role in the dynamic social system. Michael Porter argued that the social responsibility of the strategic type is looking for the opportunity to create shared value for business and society, corporate social responsibility will play an increasingly important role in the success of the enterprise. Only through strategic commitment to social responsibility, companies can have a positive impact on society, for commercial gain. Any investment of corporate social expensive can promote changes in investment patterns, contribute to the balanced development of economy and society. Sociological perspective of corporate social responsibility including the subjective initiative on the structural constraints on the cultural impact of.

Currently, our product and capital markets, corporate social responsibility and lack of behavior, there is no formation of the binding effect of public and NGO oversight of the behavior of corporate social responsibility is not enough, resulting in the consciousness of corporate social responsibility. Commercial values, 'only pay attention to market sales, contempt, and even against the interests of shareholders, employees, business partners / competitors, the public and other stakeholders. The lack of corporate social responsibility behavior to enable enterprises to bear the social costs are not considerable, has led to unfair competition and trade development of a low level of business fall to fulfill the social responsibility of the Prisoners Dilemma. This not only damages the legitimate rights and interests of enterprises, it also undermines the interests of stakeholders, there market failure. The implementation of corporate social responsibility, a mature market environment, and a number of corporate social responsibility has a considerable understanding and support of the needs of stakeholders. Corporate social responsibility and socially responsible entrepreneurship and market rationality to guide and regulate.

Jones Corporate Social Responsibility as a process of corporate social responsibility, including a standardized constraints, altruistic motives and moral self-control command. Corporate social responsibility awareness of the different groups there is a big difference in the pressure of the social responsibility of enterprises are facing in a different operating environment is also different. This need to establish uniform standards in the basic issues of corporate social responsibility.

Barton on the concept of crisis at the enterprise level exposition that the crisis is a major, unpredictable events and has a potential negative consequences of this event and its consequences may cause huge organization and its employees, products, services, assets and reputation damage. Large-scale crisis is a "low probability but have a major impact event." Weick defined the crisis as a "low probability, high impact resistance and a threat to the fundamental goals of the organization event. Pauchant and Mitro definition of crisis is a kind of "chaos, a system or even global impact on the material, and a threat to its assumptions, subjective self-awareness and the presence of the core." The crisis is not only capable of destroying an organization, a production line, a commercial units, but it can also damage the companys financial health and interests of harm to customers, damage to the employees, surrounding communities and the natural environment, it can destroy public trust and confidence in the companys most basic, the companys reputation and image of Pearson and Clalr proposed organizational crisis is a small but significant event probability can be the organizations development pose a threat, and the cause of the events, results, solutions and must make quick decisions based on faith, are clear.

Steven Fink (steven Fink), often result in a crisis situation, including: industrial accidents, environmental problems, trade unions / strikes, product recalls, and investor relations, hostile takeovers, proxy battle, rumors / media, government regulation, terrorism attacks and corruption. Other common crisis: the tampered products, kidnapping executives, to make a living and work-related, malicious rumors and office fires and other natural disasters.

Crisis management is a product of the 1980s, the Crisis Management Institute (the Institute for Crisis, Management, ICM), the study pointed out that people in crisis management on the erroneous understanding: a misunderstanding of corporate crisis just as the industrial disaster, terrorism, explosion, or Tylenol capsules doped with drugs, and other events, belonging to the crisis without prior warning. ICM analysis of corporate crisis, "There is no advance warning of the crisis is actually just a small part of all corporate crisis, and most corporate crisis is smoldering into. Another misunderstanding of the crisis management is that the vast majority of the enterprises of the crisis caused by the employee or natural disasters. In a crisis, companies should have to fulfill their social responsibility awareness. Of the food business, a leader in crisis management slack reflect indifference to the sense of corporate responsibility, therefore, the establishment of social responsibility management system is the core of the food crisis management.

Management scientists and entrepreneurs to crack the corporate crisis has put forward many constructive methods and techniques, crisis management, Norman R Augustine, six-stage theory of crisis management. The six phases are: (1) the avoidance of crisis; (2) the preparation of crisis management; (3) confirmation of the crisis; (4) control of the crisis; (5) resolution of the crisis; (6) received from the crisis Lee. "PPRR" mode of crisis management is divided into four phases: pre-crisis prevention (prevention), the pre-crisis preparation (preparation) and response (response) when the crisis and the crisis is over a period of recovery (reoovery). However, many companies in crisis management and crisis public relations system established under the guidance of the theory, did not reduce the frequency of the crisis and even escape to close down. The root causes of the crisis is not without a sense of crisis management and crisis management systems, but lack the core values ​​and corporate social responsibility, corporate social responsibility is the yardstick of corporate self-regulation only paid attention to the skills and lack of sense of responsibility will allow businesses in crisis. Liu Xiao Bao and Ru Jun corporate crisis management in 2002 to explore the social responsibility of enterprises as the entering point to the importance of the analysis of the current crisis management, and briefly a good crisis management is not only to have prevention, but also, and to crisis, companies must have a specific coping behavior, including the establishment of a contingency headquarters to develop contingency plans. Weak sense of crisis and crisis information to pre-glance system is not perfect, resulting in slow response and lack of effective communication mechanism led to the crisis the main reason.

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