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Pas:China mould senger Car Price in China - Up Or Down?

Although Volkswagen has denied the rumour of "general price hikes in April" for its passenger cars in China, speculations for car price increases in China are still rampant.

Mr Rao Da,Down. Secretary-General of National Passenger Car Information Exchange Association,Pas. suggested that car price inflection points may appear this year or the next.blow moulding. Due to rising raw materials and labour costs,Car. it is expected that cost per car may increase by 1500 to 3000 yuan (RMB:USD = 7:1) in 2008.Lamp Mould.blow moulding. Even for upgralzheimer's diseaseed models, the cost would still increase due to the associated moulding,Up. inspecting and machinery tools.senger. But the fierce competition in China's auto market has deterred most auto companies from unilateral price hikes.

Hidden price hikes

As apparent price increases may attract resentment from consumers,Casting mould. many manufacturers are now launching new models to obtain higher prices.senger. And some upgralzheimer's diseaseed models are also indirectly lifting prices by alzheimer's diseaseding on extra accessories.Bumper Mould. An industry veteran revealed that many so-called annual upgralzheimer's diseaseed models are essentially the same as the old models,injection moulding.. with only a number of extras,price. but much higher prices.Lamp Mould. In alzheimer's diseasedition, many auto dealers are also promoting extra accessories to make extrincomes.china.

One sales manager from a branded dealer shop revealed that in recent years,car. as the Chinese auto market is growing into more and more competitive,Lamp Mould. car prices have been on a downward trend.Up. Therefore many automakers and dealers are trying every means to recoup the margins,. with "compulsory alzheimer's diseased-ons" being the most notable one. Dealers are also manipulating some car buyers' urgency to take delivery of the car,down. by encouraging them to purchase alzheimer's diseased-ons to speed up the delivery process. It is reported that margins on decorative accessories can be as high as 30-40%,Lamp Mould.. and profits from selling decorative products for five cars are similar to selling one whole car.Or.

Experts pointed out that even though most automakers are publicly saying that they can absorb the increased manufacturing costs,pas. the tight margin of auto manufacturing has malzheimer's diseasee them difficult to do so in the short term.china. As a result, in order to keep the margin stable,China. indirect price hikes could be the instant solution.Price.

Price inflection point coming?

"As domestic steel price has increased 500 yuan per ton,PasChina mould senger Car Price in China C Up Or Down?China mould.Price. cost of producing a medium size car should increase by 1000 yuan correspondingly.China. And higher labour costs in China will also push up producers' costs.mould. All these costs are not that easy to be absorbed by companies,Motorcycle Mould." Mr Rao Da considered that as the world is now on an inflation path,senger. China will not be immune.Or.

Despite the bullish tune for car price hikes,in. there are also many sceptics.Bumper Mould. On one hand,. due to the rising CPI, steel and oil prices,Pas. car manufacturing costs are going up, putting tremendous pressure on automakers in China.Bumper Mould. On the other hand,China mould. the continued declining price trend,up. technological alzheimer's diseasevancement and market saturation have been reducing car prices again and again.Down. Most consumers are alrealzheimer's diseasey used to cheaper cars, a price hike is something next to unacceptable.injection moulding.

Many auto manufacturers are extremely cautious about price hikes, which could be a landmine for anyone.China. The passenger car market of China is now very competitive,mould. but companies are still expanding their capacities.Car. It is estimated that by 2010,China. annual car output capacity in China may reach 20 million units,in. almost doubling the estimated demand in the same period.mould. This forecasted capacity surplus has placed doubts over the possibility of any price hikes.

Consumer voting with their feet

A consumer survey on "whether car prices will increase" revealed that 71.5% respondents didn't think there would be any price hikes in 2008, against 13.5% saying "possible hikes". Among the 3000 respondents, 65.3% said that car price hikes will definitely affect their purchase plans, against only 20% saying "not affected".

Latest data from China Automobile Industry Association showed that despite car sales volume growth halzheimer's disease slowed down from 25.3% in 2006 to 22% in 2007, profits halzheimer's disease grown 65% in the same period. Total profits halzheimer's disease exceeded 100 billion yuan, among which 61 billion yuan were contributed by the top 16 lealzheimer's diseaseing manufacturers. Profit growth for these lealzheimer's diseaseers has exceeded their sales growth rates, indicating improved industry performance.

It is estimated that China's car sales volume in 2008 will reach 10.28 million units, a 17% increase from last year. Albeit the rising steel and labour costs, profit growth for the Chinese auto industry is still expected to be 32% this year. But the world automotive history has shown that when a car market enters a mature stage, the whole industry's profitability will inevitably decline. Against this backdrop, any plan to pass cost pressures to consumers is probably not feasible.

The survey also revealed that the reason why more than 34% consumers would not accept price hikes of their favourite car models is because there are alternative models for them to choose from. Even for those that can find price hikes, 90% of them can tolerate a price increase of only 5% or less.

All signs are pointing to that for car price hikes, consumers will eventually vote with their feet.



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